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Palit, Reshmi
- Subliminal Priming: Its Impact on Affective Judgement
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Authors
Affiliations
1 Department of Psychology, University of Calcutta, Kolkata, West Bengal, IN
2 Department of Psychology, Maharani Kasiswari College, Kolkata, West Bengal, IN
1 Department of Psychology, University of Calcutta, Kolkata, West Bengal, IN
2 Department of Psychology, Maharani Kasiswari College, Kolkata, West Bengal, IN
Source
IAHRW International Journal of Social Sciences Review, Vol 8, No 1-3 (2020), Pagination: 26-30Abstract
The current research tries to unravel if primes which are not consciously perceivable can impact emotion categorization task. For this study, 101 healthy young adults (male = 38; female = 63) with mean age of males being 22.35 with an SD of 2 and that of females being 22.18 with an SD of 0.77 were made to perform a cognitive task where they had to categorize the emotion displayed by neutral faces after being primed by neutral and negative words, presented supraliminally or subliminally. A software SublimiX was used to generate subliminal stimuli and present the priming task. The neutral facial expressions were created using a software called FaceGen Modeller. General health Questionnaire (Goldberg, 1992) was administered to screen psychiatric morbidity in the participants. Results revealed an attention bias towards negative (unpleasant) stimuli.Keywords
Prime, Subliminal, Supraliminal.
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